For Perth property investors, comparing rental appraisals can often come down to one thing: the weekly rental figure.
If one agency suggests your property could achieve $800 per week and another suggests $850, the higher number can naturally feel like the better result. But experienced Perth property managers know that an accurate rental appraisal should be based on more than an appealing figure on a page.
The real question is: what is that number based on?
A strong rental appraisal should reflect current Perth rental market conditions, tenant demand, recently leased comparable properties and the position of your investment property within the local market. It should also come with a clear leasing strategy for what happens if the market responds differently than expected.
One of the first things to look at is the evidence supporting the recommended rental price.
Comparable properties that have recently leased are particularly useful because they show what tenants have actually been willing to pay for similar homes.
Current listings can still provide helpful context, but there is an important difference between an asking price and a leased result.
An advertised rental price tells you what a landlord or agency is hoping to achieve. A recently leased property gives you a much clearer indication of where the market has actually responded.
When reviewing an appraisal, ask to see the comparable properties being used and why they are considered relevant to your home.
Not every property in the same suburb is a useful comparison.
Factors such as property type, number of bedrooms and bathrooms, condition, parking, outdoor space, renovations and location within the suburb can all influence rental value.
A renovated three bedroom home with multiple living areas, for example, may not provide an accurate comparison for an older property with a very different layout.
This is why local knowledge matters. A strong appraisal considers the finer details of your property rather than relying on suburb averages alone.
A fair rental appraisal should come with more than a starting price. It should also include a plan.
What happens if enquiry is lower than expected? How soon will the campaign be reviewed? What feedback are prospective tenants giving? At what point should the price, marketing or inspection strategy be adjusted?
These conversations are much easier to have before the property goes to market.
A proactive leasing strategy allows changes to be made early, rather than waiting until a property has already spent several weeks sitting vacant.
A higher asking price does not always mean a higher overall return.
Imagine a property is realistically positioned at $800 per week but is initially advertised at $850.
If that additional $50 causes the property to remain vacant for another two weeks, the landlord has already missed out on $1,600 in rental income.
Even if the property later leases at the higher figure, it can take months for the additional weekly rent to recover the income lost during that vacancy period.
This is why rental pricing needs to consider more than the maximum possible weekly figure. Time on market matters too.
It is also worth remembering that a rental appraisal is often part of an agency's pitch for your property management.
That does not mean a higher appraisal is automatically unrealistic. In some cases, one property manager may genuinely identify value or market demand that another has overlooked.
What matters is whether they can explain how they reached the figure.
Ask any agency you are considering to show you the evidence behind their recommendation, including recently leased comparables and current competing listings.
A well researched appraisal should be easy to explain.
The goal of a rental appraisal should not simply be to produce the biggest number.
It should be to position your property accurately in the current market, attract quality applicants and secure a strong rental return without unnecessary vacancy.
Sometimes that may mean testing the upper end of the market. Other times, it may mean setting a competitive price from the outset to generate stronger enquiry.
The important part is having a strategy behind the number.
If you're preparing to lease your Perth investment property or comparing rental appraisals from different agencies, we'd be happy to provide a fresh perspective.
At D Residential Group, we look at recent leasing results, competing properties, local tenant demand and the individual features of your home before recommending a rental price.
Most importantly, we're happy to show you the working behind it.
If you'd like to arrange a complimentary rental appraisal or discuss your property's current leasing strategy, get in touch with our team today.
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